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Articles in the Featured Category

Branding & Marketing, Featured »

[10 Mar 2010 | 2 Comments | ]
It’s A Long Way To The Top If You Want To SEO

Among the many acronyms floating around the alphabet soup are the three letters SEO, search engine optimization. The idea is that since people will choose one of the first few links in the search results, it is important to be one of those first few results. Yet many companies don’t even show up on the first page of results even when people do a search for the company.

Business Methods, Featured »

[9 Mar 2010 | One Comment | ]
Good, Fast or Cheap

It is important to work with companies who are respectful and don’t expect everything for nothing.

Branding & Marketing, Featured »

[4 Mar 2010 | 3 Comments | ]
Creative Prospecting for New Business

It makes sense that the more your company’s name is in front of customers, the greater the odds you will increase sales. But not many small businesses have unlimited promotional budgets. Here’s our suggestion to help you get your message out.

ECO Friendly, Featured, What's Hot »

[20 Jan 2010 | No Comment | ]
New Year, New Swag

January is always an exciting time! Not only because it means a fresh-start in a new year, but also because the new promotional products and apparel for the year begin to roll out.
In the past few years we have been introduced to and subsequently introduced new eco-friendly products made from hemp, organic cotton, corn, recycled paper, recycled plastic, bamboo and soy, to name a few.
This year, the newest eco-products to join the ranks are made from Elephant Poo.
Since the Elephant diet is so high in fiber, the dung makes great material for paper. Dung is …

Branding & Marketing, Featured, Headline »

[18 Nov 2009 | No Comment | ]
Embroidery vs. Screen Printing the Unbiased Truth

One of the most common questions we get asked is what is the difference between Embroidery and Screen Printing?
Embroidery is the process of embellishing a product, by sewing a design onto it. By the nature of the process, Embroidery is restricted to fabric-based products.
Screen Printing is the process of embellishing a product by printing a design with ink. This process is a bit more versitile, because of the amount of surfaces that can be Screenprinted.
Both processes have pros and cons. For example, if the Screen Printer isn’t of a high quality the print …

Branding & Marketing, Featured »

[7 Nov 2009 | 2 Comments | ]
Effective Newsletters

Are Newsletters becoming obsolete?

Branding & Marketing, Featured »

[19 Oct 2009 | One Comment | ]
Search Engine Optimization

There is no magical way to have your website appear at the top of search engine listings overnight.

Business Methods, Featured »

[9 Jun 2009 | 4 Comments | ]
Good Customer Service Goes a Long Way

Bad customer service can ruin your business! In todays marketplace it is now more imperative than ever for businesses to step up their levels of service. As consumers re-evaluate their spending, they will be looking to companies who are able to outshine the rest. No longer can people rely on simply putting out a good product and expecting customers to return.

ECO Friendly, Featured, What's Hot »

[26 May 2009 | No Comment | ]
Eco Pen Wins Favour

I have always felt a strong connection to my pens. Each pen has its own personality, and in turn is an expression of myself.

This year the Ecologist Paper Pen is my favourite.

Branding & Marketing, Featured »

[19 May 2009 | One Comment | ]
Claiming Domain Name Brand Identity

Ever heard the story about the entrepreneur who built a booming business on his .COM, only to find a competitor making money off his identity by registering the .NET version of the entrepreneur’s domain name?