The “secret budget” is from feeling that by making the budget known the other party will try to take all of it. What they want is a “deal”, but what they are going to get is a headache.

It is important to work with companies who are respectful and don’t expect everything for nothing.

Bad customer service can ruin your business! In todays marketplace it is now more imperative than ever for businesses to step up their levels of service. As consumers re-evaluate their spending, they will be looking to companies who are able to outshine the rest. No longer can people rely on simply putting out a good product and expecting customers to return.

Some booths are busier than others. Busier booths result in more opportunities for sales. The booths with the least amount of traffic didn’t think outside the box. I believe they should have maximized their efforts before the show in planning, presentation and marketing.