It never ceases to amaze me, how a simple act can mean so much in terms of our collective journey towards a sustainable future.
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“A brand is something people know about you, before you walk in the door.” Robert Herjavec
While the idea of manufacturers dealing directly with end users and cutting out suppliers and distributors isn’t a new one, it has become more commonplace over the past few years.
It seems more and more businesses are using the economic downturn as an opportunity to cross lines that are increasingly more blurry.
The way the chain is supposed to work is as follows:
Manufacturers sell to suppliers, suppliers sell to distributors and distributors sell to end users.
More and more often, manufacturers are becoming suppliers as well. Depending on the industry, this can sometimes work. However, …